For its nearly 30-year history, Allure has been steeped in science. But working with mascara, serums, and mousse is sometimes unfairly written off as frivolous. While Allure editors may be testing brow pomades one minute, they’re often interviewing a cosmetic chemist about molecular science the next. So this month, in our Future of Beauty issue, we thought it would be fun and eye-opening to explore how science, technology, and innovation will shape beauty in the next decades of Allure’s history.
Beauty was already on a trajectory for a tectonic shift, thanks to innovations that are being rolled out and refined today, including augmented reality, injectables, 3D printing, and skin-care personalization based on DNA. Then came COVID-19.
The ensuing lockdowns turned time itself into a loose, sometimes confusing construct (what day—or…
