SEJAA, BY GISELE BÜNDCHEN
FIRST SPOTTED: 2010
INVENTORY: A tight skin-care edit: day cream, night cream, and mud mask
LAST SEEN: 2018 A cosmetics trademark for Sejaa was canceled in December of that year.
NUANCE, BY SALMA HAYEK
FIRST SPOTTED: 2011
INVENTORY: Body wash with prickly pear, an antifrizz hair serum, lipsticks, blush
LAST SEEN: 2017 CVS, Nuance’s retail partner, announced it was phasing out the line “to make room for new products and brands.”
KHROMA BEAUTY, BY KIM, KOURTNEY, AND KHLOÉ
FIRST SPOTTED: 2012
INVENTORY: Eye shadow palette with false lashes included; a liner, lipstick, and gloss set (the proto Lip Kit)
LAST SEEN: 2013 First, Chroma Makeup Studio and Kroma Makeup filed trademark infringement suits. Then, Khroma Beauty became Kardashian Beauty. Next, it disappeared.
CIRCA BEAUTY, BY EVA…