Innehållsförteckning för #635 från AppleMagazine

2023 has been a landmark year for AI. Once the realm of science fiction, it’s now an inextricable part of our daily lives, transforming the landscape of technology, business, and society. With it brings new opportunities and challenges, including for Apple, as it fights to stay ahead of the curve and offer cutting-edge experiences for consumers and businesses. THE YEAR OF AI There’s no denying that 2023 has been the Year of AI. Perhaps one of the most notable advancements in 2023 has been in Natural Language Processing. AI models are reaching new heights in understanding and generating human language, making machine interactions more seamless and intuitive. Think OpenAI’s ChatGPT, worth an eye-watering $86 billion and the growth of AI tools on apps like TikTok and Photoshop, changing the way…

Apple has again pushed the boundaries of technology by introducing the 15-inch MacBook Air. Boasting an expansive Liquid Retina display, M2 chip, up to 18 hours of battery life, and a six-speaker sound system, this thin and lightweight, fanless laptop is positioned as the world’s best 15-inch laptop and offers both consumers and professionals more choices. STUNNING LIQUID RETINA DISPLAY The standout feature of the 15-inch MacBook Air is its spacious 15.3-inch Liquid Retina display. With up to 500 nits of brightness and support for 1 billion colors, this high-resolution display brings content to life with remarkable richness and vibrancy. The display is twice the resolution and 25 percent brighter than comparable PC laptops, ensuring an immersive visual experience for users. Whether editing photos, watching videos, or working on creative…

The Apple iPhone 15 Pro Max is the talk of the tech world, with its camera capabilities pushing the envelope even further and offering professional users even more tools to shoot cutting-edge videography and photography from their pockets without a DLSR in sight! AN EVOLUTIONARY LEAP Apple might have kept the 48-megapixel Main camera introduced with the iPhone 14 Pro, but the all-new A17 Pro chip brings new capabilities to this already impressive hardware. The camera features a 24mm focal length, an ƒ/1.78 aperture, and second-generation sensor-shift optical image stabilization. This combination ensures less movement and crisper photos and videos, even in challenging conditions. This year, Apple has introduced a 24-megapixel setting via the Photonic Engine, a significant upgrade from the previous 12-megapixel. This offers ultra-high resolution without significantly increasing…

Both consumers and professionals have never had it better, with more Macs than ever to choose from, The entry-level Mac mini is an excellent machine for everyday computing, whilst the Mac Studio offers more power and performance with productivity in mind. MINI VS. STUDIO Apple made an exciting announcement in January 2023, introducing refreshed models of the Mac mini and high-end MacBook Pros. The Mac mini received not only the base M2 chip but also the M2 Pro, a powerful processor designed specifically for professionals. With the introduction of the M2 Pro Mac mini, the question arises: is the Mac Studio still necessary? Are there any advantages to choosing the Mac Studio over the Mac mini? The truth is, both models offer something different, and whilst it s easy to…

The world of AI is evolving rapidly, and as tech giants compete to evolve and keep users on their side, we’re seeing an unprecedented rate of innovation. AI-powered personal assistants have been on our iPhones for years, but their reincarnation could change our lives forever. PERSONAL ASSISTANT 2.0 Integrating AI into our everyday lives has already become a reality. The next step is the development of AI-powered personal assistants that can provide us with an entirely new level of support and guidance. One company already leading the way in this area is Apple, with rumors suggesting that the tech giant is preparing to launch a revolutionary new personal assistant designed to take Siri to the next level. This AI-powered assistant could be designed to provide users with a seamless and…

Apple’s macOS has long been the beating heart of its Mac computers, powering seamless user experiences and delivering innovative features. With the introduction of macOS Sonoma, Apple has enabled users to personalize with widgets, experience new levels of gaming performance, and gain powerful productivity for video conferencing and browsing. REDEFINING WIDGETS ON MACOS Widgets have become an integral part of the Mac experience, and macOS Sonoma takes them to the next level. Users can now place widgets directly on their desktops, providing easy access to the information and functionalities they need most. With the widget gallery, finding and adding widgets is a breeze. These widgets seamlessly blend with the wallpaper, ensuring users stay focused on their tasks while enjoying the benefits of real-time information updates. Continuity, a feature that enables…

Apple has once again raised the bar with its latest smartwatches: the Apple Watch Ultra 2 and the Apple Watch Series 9. The smartwatches may be incremental upgrades, but they’re shipped with the powerful new S9 SiP and feature the magical double-tap gesture, meaning your next watch will be an indispensable companion for health, fitness, and everyday life. APPLE WATCH ULTRA 2: RUGGED SOPHISTICATION The Apple Watch Ultra 2 is a marvel of engineering, designed for those who demand the best performance and durability. It’s powered by Apple’s all-new S9 SiP, which brings systemwide improvements and new features like on-device Siri and a 4-core Neural Engine that can process machine learning tasks up to twice as fast as its predecessor. It might look identical to the first generation, and rumors…

Apple might not always be first to the party, but there’s no denying the company goes above and beyond with hardware and software to deliver cutting-edge consumer experiences. But Apple’s slow and steady approach needs to change. With Siri lagging behind rivals and AI changing everything, WWDC 2023 will determine the future success of the company. SIRI IS LAGGING BEHIND Apple’s digital assistant Siri was once the market leader in voice-based AI assistants, but in recent years, it has fallen behind the competition, particularly Amazon’s Alexa and Google Assistant. However, with the rise of large language models that drive groundbreaking AI tools like ChatGPT, Apple is struggling to keep up with AI innovation. In a new behind-the-scenes report in The Information, Apple’s efforts to catch up with competitors are explored,…

Whilst the iPhone 15 Pro and Pro Max were the stars of the shows at this year’s Wonderlust Event, Apple managed to impress with the unveiling of the iPhone 15 and iPhone 15 Plus, adding features like a 48MP camera, Roadside Assistance via satellite, and Dynamic Island. INTRODUCING IPHONE 15 There’s no denying that this year was a quiet one for Apple. Although the company has updated its core iPhone and Apple Watch range at its September event, the changes were minor. As such, consumers and journalists are already thinking ahead to the potential innovations that are to come in 2024. Still, the iPhone 15 and iPhone 15 Plus still pack their punch and make great smartphones for the average consumer. One of the most intriguing features of this year’s…

watchOS 10, set to be released this September, features comprehensive redesigns, more advanced metrics, views and experiences for cyclists, and insights for mental and vision health in what’s being dubbed as “the biggest update since the introduction of Apple Watch.” INTRODUCING WATCHOS 10 You can criticize Apple for its high product prices and slow innovation, but you can’t deny that the company is a world leader in software updates. This year, the tech giant is giving the Apple Watch a major leap forward, outshining the rumored Apple Watch Series 9 hardware update in terms of significant advancements. While the Apple Watch Series 9 is rumored to be an iterative improvement, sporting the same design and minimal changes at first glance, the watchOS 10 update promises much more and gives smartwatches…