A move up a notch, not with the pretence of elevating the brand to the realm of premium marques, however, but rather to distance it from the ranks of carmakers churning out purely functional offerings. The direction chosen by the new chiefs at Peugeot will begin to take tangible shape this October, when the model replacing the 407 is unveiled at Paris – a model which, in spite of no official word from the brand, everyone is already calling 508.
To set the stage for the new arrival, the Sochaux based brand presented the 5by Peugeot teaser, previewing both the content and image of the forthcoming saloon. “We did this to explain the path we have taken”, says Sandrine Delenne, product marketing manager of Peugeot concept cars, “and to show…
