In an interview with Bloomberg News, BMW’s head of sales, Ian Robertson, recently said: “The sports-car market is roughly half of what it used to be. Post-2008, it just collapsed. I’m not so sure it’ll ever fully recover.”
There then followed a rancid tsunami of “Is the Sports Car Dead?” conversations, including vicious slurs, dog bites, huffy indignation, leeches, a few stabbings, and a trampoline act. It was as if yet another news-cycle bogeyman had terrified us stiff over the threat of recalls, the polar vortex, and ebola in Quietus, Montana. Of course, Robertson didn’t say that sports cars were dead, merely that sales sucked. Newspapers cited the Audi TT, BMW Z4, and Mercedes-Benz SLK for having accounted for 114,000 sales in 2007 before dropping 45 percent by 2010. That’s…
