If you play golf, you know Bob Parsons—even if you don’t know Bob Parsons.
His raspy, gnarly, throaty baritone has dominated golf’s television advertising scene for more than five years, propelling his Parsons Xtreme Golf Co. into the major leagues alongside Callaway, TaylorMade, Ping and Titleist, the giants of the industry. The clubs have a distinctively mean look, devoid of the bright colors found on so many others, with jetblack drivers, putters decorated with a skull and prices that stretch the boundaries of traditional clubs. A full set can go for $5,000 or more.
“Nobody makes golf clubs the way we do, period!” Parsons barks out at the end of these highly successful advertising spots. It’s far more than an advertising pitch. Parsons tells you straight to your face that…
