MOTORCYCLING HAS ALWAYS ridden the peaks and troughs. Fashion loves, then loathes, politics uses it like everything else and worldwide matters affect the popularity of two wheels but so far have not killed it. The working man’s commuter because they can’t afford a car is also the transport of choice for such current entities as Brad Pitt, David Beckham, Keanu Reeves and the future king of the United Kingdom and the Commonwealth, Prince William. This month, it seems, we’re cool.
This bodes well for our latest potential high-volume seller, the BSA Bantam 350. A 350? Think back to the headline acts of the past: Triumph Speed Twin, Bonneville, Gold Star, SS100, CB750 and Commando, GS1000, 888, Fireblade, R1, S1000RR. Speed. Presence. They were leaders. Innovators. They were winners. How can…