Ranveer Brar—a celebrity chef, actor, poet, photographer, reality show judge, a YouTube creator with millions of true-blue followers—enjoys a pop-culture ubiquity that comes from steadier, solid footing and a sorted “flow where the river takes you” persona. The last aspect might seem trite to some because in our dystopian, ads infested attention economy—which one of us is not anxious, scattered, and taking it easy? ”While we are surrounded by hacks and formulas and tactics and strategies, you know, there is a certain value to just being,” Brar says when I ask him about the self-consciousness that has inevitably crept in the work of up-and-coming creatives due to the casual, but relentless scrutiny of smartphones.
When we get on a Zoom call, Brar is exhausted, and jet-lagged from his flight from…
