Location: Ashby de la Zouch, Leicestershire
Web: www.ashbyivanhoe.cycling.co.uk
Story of the jersey
When Ashby Ivanhoe RC formed, only last year, the jersey design was started from a completely blank canvas. The chief aim was to be visible, says chairman Jonny Robinson, adding: “The jersey was actually designed by my uncle John Hoggarth, who is a graphic designer by trade.”
The jersey features a few themes, including using the road from the club logo for the main pattern, while sponsor Adam Broadhurst & Son Building Contractors is incorporated into the orange line across the chest.
The kit is being supplied by Shutt Velo in 2024, which has helped with some minor tweaks, says Robinson.
Story of the club
The club formed last January with members enjoying circuit racing, social club rides,…