“WAIT, BUD LIGHT MADE A SELTZER,” said Post Malone, standing in a convenience store in South Los Angeles. He frowned. “Wait, Bud Light made a seltzer,” he said again, quieter. “Wait, Bud Light made a seltzer?” Louder, now: “Wait, Bud Light made a seltzer!”
It was five o’clock somewhere, but not in L.A., not that Post would have cared. Anyway, the store was fake: Post was on set, running lines for a commercial being filmed—amid military secrecy—for the Super Bowl. Post Malone has been hawking Bud Light since 2017, and drinking it for a good deal longer than that, and so Anheuser-Busch InBev had chosen him to help announce its newest product, Bud Light Seltzer: a watery beverage for people who find Bud Light too beery. Designers had converted an…
