FOR DECADES, “GOOD COFFEE” MEANT STRONG COFFEE:
A simple, caffeinated, black cup of joe.
Today, many coffee drinkers’ favorite cups include coffee, but often include whipped cream, chocolate, various sweeteners, and perhaps peppermint, pumpkin, vanilla, or additional flavoring. There are still the espresso and black Americano purists, but a coffee shop’s offerings—and profits—are driven by a wide variety of forms, flavors, and ingredients built around a shot of espresso which bear little resemblance to the coffee of old.
The same expansion of flavor, form, and formulation that coffee has seen in the last few decades is starting to be replicated in cannabis. As legal markets expand and the cannabis consumer base broadens, product forms will continue to diversify and find their niches. Most new consumers will not become heavy, multiple-times-daily…
