You can find art and beauty in almost everything, if you have the eye and vision for it like Grishma Verma, 31, does. Her brand JUJU is all about turning “found objects” into art pieces. “I think about forms before design. I move around, see, visualise and collect discarded objects with invisible forms embedded in them,” explains Verma, a post-graduate in Animation Film Design from National Institute of Design, Ahmedabad, who started JUJU three years ago.
She uses wood and metal and recycles them to create interesting products like garden benches, clocks, lamps and quirky artifacts. “Working with old forms fascinates me, thinking of its age and the times it has lived through, the stories it tells, the purpose it has already served someone, the forms that have been trashed…
