Ducati has celebrated a successful 2015 with worldwide annual sales exceeding 50,000 units for the first time in the Italian company’s history.
The 50,000 mark was reached on 10 November, setting an all-time sales record, and an increase of almost 10,000 sales on the same period in 2014.
Given there are nine new or updated bikes to come this year (see EICMA report, JUST BIKES #320), Ducati are confident of setting new records again in 2016.
“Reaching the 50,000 bike mark is a huge sales achievement for Ducati,” said Claudio Domenicali, CEO of Ducati Motor Holding.
“Growth is not a goal in itself but, rather, an indicator of customer satisfaction with regard to both the bikes and the overall quality of our work. It’s a result we’re very proud of,…
