When NYC-based designer Noa Santos started out in the business, his mission was to make interior design accessible to all. His start-up, Homepolish, linked young designers with young clientele on a ‘no project is too small’ basis and, in the process, garnered myriad column inches, accolades and a huge Insta following. But then, as has been the way with many start-ups, it sadly folded when Noa was unable to secure funding to keep the business afloat. After retreating and recalibrating, Noa is back and this time his business, NAINOA, is a very different proposition. It’s a high-end boutique operation that needs to be selective about the projects it takes on, as these days Noa wants to give every design his unfocused attention, rather than juggling a million balls.
One such…
