AT FIRST glance you might wonder why Apple has bothered to introduce Clips, its upcoming mobile video app. Clips promises filters, stickers, and simple recording that makes it easy to create snazzy video, uh, clips – but then, so what? Snapchat, Instagram, and countless other apps have that covered, right?
As usual, though, Apple has thought that one step further. For one, Clips isn’t a messaging app or a social media platform – its sole aim is to create video, which you can then share using the app of your own choice. Hold a button to record, and let go to stop. Once you’re done, you can drag clips into some kind of order and add effects, emoji, animated icons and the like. It’s like iMovie distilled into its purest form.…
