Maxim January/February 2024

The most decorated driver on the Formula One grid is also the most fashionable. We are of course talking about Lewis Hamilton, whose unprecedented success at the pinnacle of motorsport is easily quantified in two stats: He and fellow F1 legend Michael Schumacher jointly hold the record for the most World Drivers’ Championship titles (seven), and the Hamilton solely holds the record for the most Grand Prix wins (103). The “most fashionable” claim is not as easily quantified, but it’s still easily found in demonstrative evidence. On any given race weekend, photographers in the paddock clamor to capture images of Hamilton’s wildly varied designer garb, from a sequined boilersuit by Rick Owens to the fiery Diesel graphic T-shirt he donned for the 2023 US Grand Prix. Fashion isn’t just an…

For a young Luuc Muis growing up in The Netherlands, the art of motorcycle design seemed predestined from birth, arguably programmed into his very DNA. The son of a professional graphic designer, his dad trained Luuc in the aesthetic arts on two fronts: digitally training skills in Adobe software like Photoshop and Illustrator, while also ensuring his son earned grease under his fingernails working on a vintage Volvo in the garage. Wrenching bolts and saturating pixels, a twinpronged approach. By the ripe age of 12 Luuc began working Saturdays sweeping floors at a custom motorcycle shop, combining lessons learned from hours glued to the Discovery channel with tooling around in the store’s robust tool shed. Soon the nascent Dutch builder was engineering and manufacturing his very own stretched chopper pedal…

Maxim—along with MADE Special and VIP Nightlife—hosted a slew of exclusive Halloween parties across the country, and we’ve got exclusive pics of the fun-filled festivities. The Halloween soirées took place at Nightingale Plaza in Los Angeles—a Lobos 1707 Tequila-fueled bash that marked the last event before it reopens as Zouk in 2024—Bounce Chicago in Chicago, Peakaboo NYC, Hyde Beach in Miami, NOTO Houston, and NOTO Philadelphia. All the bashes featured premium open bars, gorgeous models in sexy costumes, immersive lighting and sound production, unparalleled VIP lounges, brand activations, giveaways, and more. Guests were treated to a variety of headlining performances, including EC Twins and O.T. Genasis in L.A., Trey Songz in Miami, Chantel Jeffries in Philadelphia and Chase B in Houston, along with sets from some of the country’s hottest…

When client expectations go beyond mere specs, aspiring to “aesthetic immortality” akin to iconic landmark hotels like Le Bristol or La Mamounia, there are only a handful of elite firms in contention. With the recent debut of The Maybourne Riviera, perched next to Monaco, award-winning multidisciplinary design and delivery studio Rigby & Rigby has shaken up this list of usual suspects. Poised on one of the most prized real estate parcels on the Côte d’Azur, this marks the first hotel in France for the Maybourne Hotel Group—think Claridge’s, The Connaught, The Berkeley, and the Maybourne Beverly Hills. This new ingénue of the Riviera swanned onto the World’s 50 Best Hotels List for 2023. The deep pockets behind the project are as blue chip as they come; the Louise Bourgeois sculpture…

The Oxford English Dictionary long maintained that the Martini cocktail derived its name from Martini & Rossi vermouth; however the first mentions of the drink in print date back to well before the famed firm was founded in Turin, Italy in 1863. No matter—the two have become synonymous thanks to Martini’s mastery of the ultimate aperitif; and though these days all sorts of vermouths have crept their way into martini glasses, none have the potent blend of pedigree, purity and prestige of the Italian original. Even James Bond chose it for his shaken-notstirred vodka variation in 1962’s Dr. No. Martini & Rossi, which recently celebrated its 160th anniversary with a suitably stylish, star-studded soirée in Milan where guests included actress Dakota Johnson and mega-influencer Chiara Ferragni, is not in fact…

The air is festive on the outdoor terrace of LPM, the swanky Mediterranean-vibed restaurant continents away from the ripe gold lemons and plump olives of the Côte d’Azur. At The Cosmopolitan of Las Vegas’ newest foodie destination, the Strip’s glowing football field-sized billboards blast a rainbow of colors onto our thinly-sliced beef tartare and sizzling escargot; the place feels decidedly otherworldly. Then comes the airstrike: the incoming screaming electrified V6 of a Formula One car at full gallop. Everyone dining pauses mid-bite as if a T-Rex smashed through the door, staring wide-eyed. What is that? A Mercedes-AMG powerplant coming? Perhaps the Hondapowered Red Bull Racing motor of Sergio ‘Checo’ Perez? Every table stands and runs to the balcony edge, and when the sound hits a fever pitch we see the…