NOTE: In the fast issue of MOTOR TREND, our feature writer, George Finneran, wrote an article on the custom body era from 1930-1935. In this issue he continues his diatribe from where the previous one left off, covering the era from 1935 on.—Editor.
CAME 1935, and the auto industry in general, and the luxury trade in particular, discovered the existence of a world depression. This gave pause to think, as the French so aptly put it. Throughout the actual depression of 1929-35, we have seen how the boys in Detroit tried to defeat the unhealthy attitude of a nation by producing longer, more cvlindered, more expensive, custom-bodied cars. The ostrich act couldn’t go on forever; consequently in 1935-36, we have the three big carriage-trade manufacturers making a first stab at…