Adozen years ago, Chevrolet scored its first sales success in the compact sport/utility segment with its S-Blazer. In what was a fairly small market niche, the Blazer held its own against the Ford Bronco II and Jeep Cherokee. Until the introduction of the Ford Explorer, that is. Then it was soundly whipped by the Ford and, later, the Jeep Grand Cherokee. Largely due to these newcomers’ more refined, nearly carlike manners, millions came to view SUVs as attractive alternatives to station wagons, minivans, and even luxury cars. By last year, not only was the Blazer the oldest compact SUV in the segment, but quality competition from Toyota, Nissan, Mitsubishi, Isuzu, Honda, and Land Rover, in addition to Ford and Jeep, flooded the market.
The Blazer’s disadvantage grew such that it…
