ONE HUMID SATURDAY in June, I jogged two blocks from my Brooklyn apartment to join a group run at Public Records, a vegan restaurant, cocktail bar, and nightclub in the rapidly de-industrializing neighborhood surrounding the Gowanus Canal. At first glance, the 100 or so runners might have looked like any of the city’s million other crews: lithe, youngish, tattooed.
There were, however, key differences. The group was overwhelmingly male, unusual in New York, with just a handful of women. And their outfits were surprisingly monochromatic, ranging from black shorts to dark gray tees, many adorned with the name of the run’s organizer—the Paris-based apparel brand Satisfy, which launched a decade ago with high-performance fabrics and a skate-punk aesthetic. Satisfy singlets can weigh just a few ounces; shirts have artificial “moth…
