The Lucas Oil Off-Road Expo has long been considered one of the most relevant gatherings of four-wheel-drive enthusiasts in the country. It rivals SEMA in the number of 4WD-specific manufacturers, and attracts upwards of 40,000 members of the community. With the exponential growth in the overland travel sector of the market, event promoters requested that Overland Journal assist with the creation of the Expo’s newest endeavor, the Overland Adventure Travel Pavilion.
In the pavilion were some of the top gear purveyors in the industry, including Sportsmobile, Equipt, TJM, Lightforce, American Overland Expedition, Tuffy Security, and Adventure Trailers. At the Overland Journal display, Publisher Scott Brady, Editor Chris Collard, and our newest team member, Kelsey McLaren, spent two days greeting guests, fielding questions on gear and international travel, and handing out…