In his 1992 book Piaget, Watches and Wonders, industry stalwart and founder of the Fondation de la Haute Horlogerie Franco Cologni described how, during the 1960s, the brand – previously known for its watch movements – took the industry by storm. “It was the wildest, most creative, most original and most non-conformist decade of the 20th century,” he writes, “and Piaget was brilliantly able to interpret the whimsical rebellious spirit of the times.”
Known today for its record-breaking, ultra-thin Altiplano watches, such as 2018’s Ultimate Concept Watch – the thinnest hand-wound watch in the world, at only 2mm thick overall – the brand started life in 1874 as a producer of high-precision watch components. But, after the founder’s grandsons, Gérald and Valentin Piaget, registered the brand in 1943, the production…