In 2005, the Swiss watch industry was, in many ways, an echo chamber. Major maisons mined their archives, polishing and reissuing vintage designs to reassure an increasingly nostalgic market. The aesthetic language was familiar, the pace of change deliberate. Then, almost overnight, the landscape shifted.
At Baselworld that year, Jean-Claude Biver unveiled the Hublot Big Bang: a multilayered, material-melding chronograph that seemed to have arrived from a parallel universe. Its case was a visual jolt — steel flanked by Kevlar, accented with ceramic, anchored by a rubber strap. It was unapologetically modern, defiantly sporty, and audacious in price. Within hours, it was the watch everyone was talking about. Within days, it had become the lightning rod of the fair.
That same year, Revolution magazine launched its first issue — large-format,…