Nicolas Palazzi and Alexander Rainer are walking in the c loud-shrouded Tyrolean Alps, somewhere above Innsbruck, Austria. The sun is setting; the cool air, scented with moss and barnyard. Cowbells ring, flies buzz lazily about.
Rainer, the co-owner of a schnaps distillery called Rochelt, is exuberant. Classically Austrian with bright blue-green eyes and cleanly cut blond hair, he makes conversation about hiking and the region’s best sausage (rostbratwurst, leberkäse) and cheese (Tiroler Alpkäse).
Palazzi, a Bordeaux-born and New York– based spirits importer, is serious, broad shouldered, solid like the boxer he once was. His company, PM Spirits (Paul-Marie Spirits, named for his father), specializes in discovering, importing, and distributing small-scale, handmade spirits.
In an era when so many spirits are conceptualized as brands and traded like commodities, Palazzi’s method of…