The world camera industry is currently in the midst of a structural shift. Not so long ago, industry pundits had scoffed at the possibility of phones being able to take decent pictures. But phones did improve and today smartphones feature cameras that have virtually knocked the bottom off the compact camera market. Along with the smartphone, came new brands like Apple, Samsung, Xiaomi, One Plus, Oppo, Vivo and Realme.
Let’s not forget that in the middle of the twentieth century, the camera industry was dominated by Germany with brands like Leica, Zeiss, Exakta and Praktica. Soon however, the Japanese took over and the golden age of photography commenced. Japanese brands like Nikon, Canon, Pentax, Minolta and Olympus became household names all over the world.
Are we about to experience another…
