Mazda South Africa, importer of the well-known global brand, has held onto its market share this year in spite of a volatile vehicle market that was characterised by falling sales for most of the period and a big number of new competitors.
MD of the local business, Craig Roberts, this week said in an interview that it was important to understand why this stabilisation of market share, even though it does not yet indicate growth, was so important for the future of the company in this country.
In 2019, the Japan-based parent company moved its strategy to become a global exporter of larger, more premium-priced vehicle models, a strategy that proved successful in most major markets where the group operates, such as the US, Canada, some South American countries, Europe,…
