John Foster is a veteran journalist and book author, an experienced editor, and a public relations professional. In his extremely practical and concise guide to writing well, Writing Skills for Public Relations, Foster shares his lifetime of knowledge working with the English language. Despite its PR-specific title, Foster’s manual will greatly help anyone who writes: newspaper journalists, magazine writers, nonfiction book authors and, yes, PR and marketing pros.
Foster is very smart and, much like grammar guru Lynne Truss (author of Eats, Shoots and Leaves, a book he cites favorably multiple times), he has strong opinions about what constitutes good writing, offering tips in a brisk and sometimes-lighthearted manner. Good writing, he says, “calls for clarity, brevity … it means making sure spellings are correct and that words are not…