Dear Gigi,
The last book in my series will go live soon, so for the past few weeks, I’ve promoted it at $.99 for pre-order with fabulous graphics in my newsletter, on Facebook and Twitter, on my large writers’ group, and in my personal email group…but with disappointing results. The information has gone out to hundreds, perhaps over a thousand, but I only have eight pre-orders. In your opinion, are launches and pre-orders worth the time, effort, and expense?
—BAFFLED BONNIE
Dear Bonnie,
Hey, remember that thing people used to say about party planning? Invite all you want, but only assume 30% of the folks will say yes? That’s what I was thinking about when I read your details, so in general, I think you’re probably in about the right…