JOHN DEERE IS extending its pause on trade fair presence and has announced that it will not attend the Agritechnica fair in Hannover, Germany. This decision was reached after intensive and thoughtful discussion both internally and with selected German John Deere dealers.
Alejandro Sáyago, Vice President Sales & Marketing, John Deere Region 2, says: “Despite numerous controlling measures, such as business restrictions, lockdowns and event cancellations, the pandemic has not yet been sustainably brought under control. The future remains uncertain with virus mutations and the slow progress of vaccination.”
The unique atmosphere of Agritechnica is and will continue to be the dialogue with customers, display of new products and networking within the agricultural industry. Due to the current Covid-19 circumstances and the uncertain future, John Deere does not see that…