The goal is to see if we can engage 100,000 New Zealanders. We think that will have a massive impact FOR FRASER McConnell, getting people to care about conservation involves more than taking pretty pictures of birds and providing grim statistics on declining populations.
“The question was, how could we create the most transparent and engaging experience?” McConnell says, crouched next to one of the GoodNature sensor-enabled traps set up in Matuku Link in the Waitakere Ranges Regional Park. The answer: “By being really clear about where the money goes, but also being engaged with it every step of the way.”
McConnell, a 24-year-old mechanical engineer, teamed up with a group of young entrepreneurs in late 2016 to launch Squawk Squad, a predator control programme that, using sensors on traps,…
