EARLY ON A STEAMY JUNE MORNING IN PLANTATION, FLORIDA, MATT STEINER SITS WORKING AT HIS PARENTS , ’ 10-PERSON DINING ROOM TABLE. IT’S THE START OF summer vacation, and he is joined by his buddy Chris, who is freshly home from his first year at college. Between yawns the two send tweets and check emails, but mostly they wait for 9 am. That’s when the pair will open access to their website for 60 minutes, just as they do every Thursday. During that hour, and that hour only, people can buy the use of Matt and Chris’ web bot.
Finally the time comes. Within one minute, 10 orders have rolled in. By 9:04, that number has doubled. People are browsing the site from the UK, South Korea, Hong Kong, looking…