A PIECE OF advice if you’re meeting with Lisa Su: Wear sneakers.
Su, the leader of AMD, moves fast. To hear her and everyone else in semi-conductors talk, the US is in an AI race with China—and Donald Trump keeps changing the rules. She travels often to Washington, DC, to grease the wheels. All while steering her firm to seize the moment: AMD’s new AI chips, she says, beat out those of her main rival, Nvidia.
As CEO, Su took on a struggling firm and executed a remarkable 10-year turn-around. She embraced chiplets, went big on high-performance computing and data centers, and struck deals with top firms (OpenAI, Meta, Google). Under her watch, AMD’s market cap rose from around $2 billion to nearly $300 billion.
Su was born in Taiwan…
