IT STARTED INNOCENTLY ENOUGH, WITH A CALL TO ACTION REMINIS CENT of the Mission Impossible series. During a press tour of shipyards in the Netherlands, I returned to my hotel room one evening to find a tablet PC sitting on the desk. A note read, “Play Me.”
Being good at following directions, naturally I complied. A video invitation opened from the design studio Vripack. I could choose among a handful of experiences that the team would make happen, including working with them to design my own yacht. As Marnix Hoekstra, the firm’s co-creative director, put it, the Vripack team wanted to “seriously spice up” my bucket list. Bart Bouwhuis, Hoekstra’s fellow creative director, helpfully added, “And the tablet won’t self-destruct after playing the video.
After 23 years of covering yachts,…