Think about how many different lipsticks are tucked into makeup bags, rolling around the bottom of purses, and waiting to be rediscovered in random kitchen drawers (just us?) around the world. Yet, somehow, the same shade of red—not just any red, but a very specific brick red—is currently a favorite in 19 countries. Last year, people on the planet Earth bought 2.4 million bullets of MAC Chili, an intense red with warm orange undertones. (That’s nearly five lipsticks sold every minute.) According to MAC, it’s a top-seller in Hong Kong, Korea, Japan, China, Vietnam…still with us? The U.S., Canada, Myanmar, Cambodia, Laos, Taiwan (almost there!), Malaysia, the Philippines, Singapore, Ivory Coast, Nigeria, Ethiopia, Kenya, and Ghana. “It’s brought the ‘brick-color boom’ to Korean beauty,” says Jae-Hyun Park from KakaoTalk Gift…
