Indholdsfortegnelse for #531 i AppleMagazine

With 2021 coming to a close, all eyes are on where Apple is headed next. This year has been a bumper one for the Cupertino company, breaking records and delivering cutting-edge hardware and software to users. The path ahead, however, could be even more exciting. A NEW ERA FOR APPLE The rumor mill is in overdrive, with journalists, analysts, and insiders all suggesting that 2022 could be the biggest year yet for Apple. It’s thought that Apple will update virtually every product in its catalog, including launching five new iPhone models, three new Apple Watches as well as a redesigned MacBook Air with M2 chip, an iMac Pro, and the launch of Apple’s first new product category in years: an AR/ VR headset, tentatively called Apple Glass. Of course, all…

With the smart home market set to reach an eye-watering $100 billion by the end of 2021, it’s no wonder why companies like Google and Apple are ramping up their efforts to create technologies that transform homes and change the way we live. With more than 250 million smart homes around the world with a 12.2% penetration rate, there’s no going back, and with HomeKit evolutions, Apple can help consumers build the house of the future today. THE IDEAL HOME OF THE FUTURE Before we delve deeper into the new changes coming as part of iOS 15 that will make our homes even smarter and more convenient than ever before, it’s worth taking a minute to think about what the ideal home of the future could look like. Gone are…

It’s true that gamers favor Windows PCs over Macs when building their new gaming rigs, as they’re easy to customize and have widespread support from modern studios, but it doesn’t mean Apple can’t enter the gaming world. As the company builds incredible new machines powered by the M1 Pro and M1 Max, Apple could finally be a serious gaming contender… GAMING ON THE MAC For many years, Apple has relied on third-party graphics processors on its MacBooks and iMac models, like the AMD Radeon Pro 5700 XT which is found in the latest 27-inch iMac. But as the company looks to move away from third parties and differentiate itself in the PC market, Apple has begun the transition away from third-party chips to its own custom tech, the M1 chip.…

Despite numerous reports that Apple would overhaul the design of this year’s Apple Watch, the announcement of a Series 7 smartwatch was a more muted affair. Still, the wearable packs its punch with a number of new features, including a re-engineered display that helps to maximize the screen area, an improved battery life, and tonnes of under-the-hood tweaks. INTRODUCING THE APPLE WATCH SERIES 7 The Apple Watch has single-handedly revolutionized the smartwatch industry, helping users stay in control of their lifestyles and activity levels and saving dozens of lives in the process. It’s little wonder why Apple Watch is now one of Apple’s most popular and highly-anticipated product categories, so it was no surprise to learn that rumors of a Series 7 featuring an all-new design were rife. Apple had…

Apple’s design language has changed a great deal in recent years, away from the silvers and rounded edges towards a modern, industrial-inspired design, as sported by the iPad Pro and iPhone 12. That design language is set to be elevated this year with the introduction of new iMacs and MacBooks. Yet one thing has remained consistent throughout the transition: consistency. Over the years Apple has shown a keen eye for detail, ensuring the company’s portfolio stands out from the crowd, creating cutting-edge, ‘unmistakably Apple’ products. DESIGN MATTERS Apple has always taken design seriously, cementing the company’s position as one of the most well-known and instantly recognized in the world. Where other technology brands have piggybacked off of current trends - often taking a leaf out of Apple’s book - the…

When it came to software enhancements and breakthrough features, this year’s WWDC was a little more understated than previous iterations, but after a year of coronavirus restrictions, it’s understandable that Apple would focus on refining its existing offering than try to reinvent the wheel. Although iOS and iPadOS were the stars of the show at this year’s event, macOS was given some love, too. This year’s release - given the moniker Monterey - is packed with features designed to help users connect, work even smarter, and stay focused. Speaking at the virtual conference, Craig Federighi, Apple’s senior vice president of Software Engineering, said: “macOS Monterey is packed with features that help Mac users get more done, connect with friends and family in amazing new ways, and work across Mac and…

The iPad Pro has become something of a workhorse in recent years, offering professionals an alternative to a laptop with cutting-edge capabilities and software. At this year’s Spring Loaded event, Apple supercharged its flagship tablet with the M1 chip and Thunderbolt support, unlocking even greater opportunities for creatives in need of an all-in-one machine. BRINGING THE POWER OF THE MAC TO iPAD Though this year’s iPad Pro refresh didn’t quite get the same level of attention as the all-new iMac, which received its biggest design overhaul since its inception 22 years ago, it’s an impressive upgrade all the same. Following on from the success of the MacBook Air, MacBook Pro, and Mac mini, which were supercharged with an M1 chip last year , Apple has decided to bring the power…

Though there’s no doubt that it was the M1 Pro and M1 Max MacBook Pro models that were the stars of the show at Apple’s Unleashed event this October, an added benefit was the launch of the third-generation AirPods, bolstering the world’s most popular in-ear headphones and offering some Pro features we’ve come to love at a friendlier price tag. INTRODUCING AIRPODS 3 Speaking at this year’s Unleashed event, which saw Apple show off new MacBook Pro models and HomePod minis alongside the new AirPods, Greg Joswiak, Apple’s senior vice president of Worldwide Marketing, said that the in-ears had “forever changed wireless headphones with their groundbreaking design, incredible sound, and magical experience. We are excited to introduce the next generation of AirPods,” he added, before introducing the new product, offering…

Though there’s no doubting Steve Jobs personified Apple and forged a way forward for the Cupertino company, the past decade has still been filled with incredible highs. Ten years on from the death of the founder, it’s time to consider what the technology giant might have done differently under an extended Jobs leadership, and what Apple can still learn. APPLE UNDER JOBS Steve Jobs’ impact on Apple and its success have been well documented over the past decade, and today the entrepreneur is rightly revered as something of an icon. Defined as one of the greatest inventors of the last century, Steve Jobs was the powerhouse behind the original Macintosh back in 1948, the first consumer computer with a graphical user interface. Although the idea didn’t originate with Jobs, he…

After what feels like a lifetime of waiting, Apple has finally unveiled its next-generation MacBook Pro line-up, bringing the power of M1 and stepping it up a gear. The new M1 Pro and M1 Max chips bring Apple’s vision for a world beyond Intel to life, no doubt sparking the interest of creatives around the world. Apple has finally put the Pro back into the MacBook. MINDBLOWING CAPABILITIES There has been much speculation about the new MacBook Pro range, and though Apple took a little longer to give its 14-inch and 16-inch models the same love as the Mac mini and iPad Pro, the wait has undoubtedly been worth it. Rather than putting the standard M1 chip into the new Pro range, Apple has taken things to a whole new…

Although all eyes were on the Apple Watch Series 7 and iPhone 13 range at this year’s California Streaming event, the unexpected announcement of a refreshed iPad mini also got people talking. Bringing Apple’s smallest tablet in line with the iPad Pro and Air has helped to give consumers more choice, whilst a refreshed entry-level iPad remains a sensible buy. INTRODUCING THE NEW iPAD MINI Apple first introduced the iPad mini nine years ago, designed to appeal to consumers looking for a smaller tablet that they could take with them on the go, carry in their handbags, and give to the kids. After five generations, Apple has refined the iPad mini into a powerhouse, but it’s the all-new sixth-generation that’s getting people talking. The new iPad mini features a larger…