As it does every year, Michelin North America Inc. brought its Challenge Design to the Detroit Motor Show. As usual, this competition, which was devised to celebrate, promote and showcase creative thought, original forms and innovative concepts in automotive design, drew much international attention.
The initiative, which is open to all designers, from the confirmed professional to the green student, offers the winners a space on a prestigious platform – the Michelin stand at the North American International Auto Show.
This year’s panel consisted of Steward Reed (Art Center College of Design, Michelin Challenge Design Jury Chairman), Peter Brock (Photographer, journalist and Automotive Designer), Freeman Thomas (Ford Motor Company, Director of Strategic design), Jason Hill (Eleven LLC, President), Shawn Collins (Art Center College of Design, Transp. Student), Professor Gordon Murray…