“Whatever the cost, I will only build good, powerful cars”. This was the promise of the founding father of the four-ringed marque, August Horch, which, a hundred years on, is still reflected in Audi’s creations. In this, the company’s centenary year, the commitment to remain at the cutting edge has even been taken to heart by Audi’s publicity division, which has published a prestigious commemorative work retracing the history of the brand.
The set, with text in German and English and containing a collection of previously unpublished photographs, is subdivided into four volumes titled Courage, Style, Success and Innovation, and has been created with a clear intent to link the past, present and future of the Ingolstadt based marque, analysing every fundamental aspect of the brand. Technological and aesthetic research,…
