When Kelsey Phinney first met editor-in-chief Brian Hart Hoffman at the Bake from Scratch Paris baking retreat in 2021, little did she know that the Bake from Scratch team would become central to one of the most memorable moments of her wedding day. “I had such a great time with my mom at that retreat,” Kelsey recalls. “So, when she asked me to join her in Birmingham, Alabama, for the 2022 holiday retreat, I was all in. That’s when everything changed.”
It was during that retreat, as Kelsey and her mom, Tammy, caught up with Brian and test kitchen director Laura Crandall, that the idea of a wedding cake came up. Kelsey had just gotten engaged, and as they baked, Brian—always full of enthusiasm—asked about her wedding plans. “He was…
