Janyon Boshoff
The Pop & Spritz campaign for Jacob's Creek Prosecco Spritz was by no means your standard advertising brief. Conceived with the guidance of AnalogFolk, featuring photography by Janyon Boshoff, and extensive digital and post production including live action, 3D, VFX, and retouching by Limehouse Creative in Sydney, the final outcome relied on a large team of over 20, including DOP, directors, producers, animators, creatives, and a variety of support staff.
Certainly a sign of things to come, the integrated approach taken by Jacob’s Creek is something we can expect to see a great deal more of in the future. “What made this particular project so challenging was that each element was technical: slow-motion, liquid, video, photography, and CGI assets all combined,” says Duncan Harriss, director of production company,…