Car and Driver was born in 1955 as Sports Cars Illustrated, which sounded a bit too much like Sports Illustrated, so it changed to Car and Driver, which sounded a bit too much like Road & Track. By the early 1960s, identity confusion begat falling circulation, so they called in a brilliant advertising copywriter named David E. Davis Jr. to change everything. He cleaned house, firing everybody but the art director (the much-awarded Gene Butera) and started hiring complete unknowns to effect his transformation. John Jerome, a long, tall drink of water from Texas, was brought in. He recommended me, but Davis resisted, as I had once told the CEO of GM what he could do with his Corvette. Denise McCluggage, the motorsports columnist of the New York Herald Tribune,…