Zwift has launched its first smart trainer, the Zwift Hub. Priced at £449, including a pre-installed cassette, the global online cycling platform has decided that what the current economic climate needs is an affordable, user-friendly direct-drive trainer and not the super-sleek smartbike it was originally planning.
Zwift’s mission, it says, is to make more people more active more often.
Clearly, as well as taking the cost-ofliving crisis into consideration, Zwift has looked at the total integration of hardware and software of the likes of Peloton, and realised that if it’s to make itself accessible to fitness enthusiasts as well as cyclists it has to simplify its set-up.
“It’s quiet, so it won’t upset the neighbours” Eric Min, Zwift CEO and co-founder, says: “When we started on our hardware journey, it…