As one of the UK’s most prominent health and beauty retailers, Boots has become a stalwart of the high street for generations young and old. In addition to offering invaluable in-store pharmacy advice and everyday essentials, the brand has expanded its website to house some of the world’s best-loved beauty companies.
And now, it is welcoming ten new premium hair brands, including Pureology, Redken, L’Oréal Professionnel, Wella Professionals, Color Wow, Matrix, Ful, Briogeo and Drybar. Comprising a hand-picked selection of cult new brands to watch and established industry leaders in haircare, these ranges are the ones relied upon by celebrity hairstylists and luxury salons across the UK.
Also new to the online offering is OUAI, the trendy haircare line created by the Kardashians’ trusted hairstylist, Jen Atkin. Those with coloured…