Any designer telling you he or she knows the secret to good design is either a liar or foolishly overconfident. In most cases, successful design is a maelstrom of good and bad ideas, targets, politics, hallucinations, hunches, manufacturing and cost compromises, egos, and body blocks.
To me a good design doesn’t need an explanation or a nudge. The best design embodying that idea in the last 50 years or so would have to be the original Ford Mustang. Grandmas, children, plumbers, spinsters, politicians, hot rodders—it didn’t matter; the Mustang had a resonance cutting through consumer niches and broad segments, selling like nothing ever had. In its first full year of production in 1965, it sold 560,000 units, with only three body styles: the hardtop, convertible, and 2+2 fastback. The 1965…