Let us consider the following: Studebaker, Raymond Loewy, Sherwood Egbert, the Avanti; a corporation, two people, and a car. Elements that just do not exist singly in an enthusiast car magazine vacuum.
Simple enough to write about cars. Cars are a collection of numbers, hardedged, defined. People are the opposite. And corporations are collections of people and hard-edged things rolled into an inextricable whole.
So, first, Studebaker. Everybody’s daddy came west in a Studebaker covered wagon. Conestogas, they were called. By the time Rutherford B. Hayes swore to uphold the Constitution, Studebaker was the largest manufacturer of wheeled vehicles in the world.
In the mid-Twenties, Studebaker was as good a bet to join Henry and the General in the Big Three as were Walter P. Chrysler and his boys. Studebakers,…