The last decade has seen an explosion in handcrafted, artisanal products, including craft breweries, craft distilleries, artisanal coffee, farm-to-table organic food—and now, motorcycles.
In the current climate, the idea of production, craft-built motorcycles seems a natural. As consumers gravitate to products that promise quality and a level of exclusivity, the market for goods that are something more than just another widget extruded from a factory pipeline continues to grow.
The indie build movement is an obvious reflection of this, a turn away from the boring, overhyped, hyper tech, cookie-cutter motorcycles cluttering the mainstream market. As individual expressions of what a motorcycle should be, it was only a matter of time before someone tried to extend that aesthetic beyond the single, owner-built special. In the small Midwestern town of Goshen, Indiana…