If you had a mission statement for what you want to achieve with Gibson, what would it be?
“When you think about Gibson, the story is our mission. I mean, we’ve been synonymous with creating, shaping and, quite frankly, owning sound for every generation, every genre, every gender, for 125 years. And so for us, the mission is really, ‘How do we continue to shape and create and deliver… own the share of sound going forward?’ And when you step back, you say, ‘Okay, so the vision for Gibson should be that we want to be the most relevant, we want to be the most played, and the most-loved guitar brand and music instrument company.’”
What can we expect in 2019?
“I think the first thing was really just to…
