There are multifarious personalities and engaging minds across our thriving advertising and marketing industry that will talk to all manner of innovations, industry themes, hot trends and of course, their businesses – but a mere uttering of the word “rebate” followed by “on the record” and the characteristics of a clam under attack quickly spring to mind.
Yes we know it's complex, sensitive, potentiality damaging and, much like a caught–out scam at Cannes, not something you want to be associated with. However, many – from industry bodies to media owners and media agency honchos – have remained anonymous when it comes to an on the record comment for this edition's Big Picture feature, which delves into the ANA report's potential repercussions for Australia. Of course, we're appreciative for the insights…
