CLAIM
This is what a product says it does. It sounds simple, but there’s some nuance here. “If a product claims to diagnose, cure, mitigate, treat, prevent disease, or affect the structure or function of the human body, then the Food and Drug Administration considers it a drug,” explains cosmetic chemist Kelly Dobos. Cosmetics, on the other hand, can only make appearance claims. “If I were to say a product reduces the appearance of wrinkles, that’s a cosmetic. If I said a product reduces wrinkles, that’s a drug,” says Dobos. (FYI: Drugs aren’t uncommon in beauty products. Salicylic acid, for example, is considered a drug for acne at certain levels. But its natural sources, like willow bark, are not.)
While the FDA monitors all drug claims, cosmetics claims are closely…
