Ah-Shi Beauty
AHSAKI LAFRANCE-CHACHERE
Growing up on the Navajo Reservation in Arizona, LaFrance-Chachere never saw herself represented in beauty campaigns. Instead, she looked to the women of her family, who mixed available base shades to match their skin. This memory is the bedrock of her brand. Using her family’s rich brown skin tones as a starting point, LaFrance-Chachere created the shade range of Ah-Shi Beauty’s Hi Def Foundation. She gave her brand a name in Diné, the Navajo language. “Ah-Shi Beauty means ‘this is me, this is my beauty,’” she says.
Prados Beauty
CECE MEADOWS
“I love pops of color,” says Meadows, whose ancestors are from New Mexico, Texas, Arizona, and Mexico. “Culturally, we are vibrant and colorful people, shown in our art, jewelry, fashion, textiles, and makeup.” Watermelon blush,…
