When things go wrong, it’s common to fall to your knees, throw up your arms, stare to the skies and say (often loudly), "Oh God, why?" It's a reaction that’s all too human, but it should never, ever be part of a communications plan. Being prepared for a disaster is more than just having a well-stocked pantry; it involves knowing how to stay in touch when things go sideways.
You should plan a “PACE”—the four-pronged Primary, Alternate, Contingency and Emergency methods of communication—but, in our high-tech world, that can rely too heavily on our modern conveniences. It can also fail to take the human factor into account.
1.0 COMMUNICATION CHAIN
In a disaster, there should be a communication chain, with person “A” contacting person “B” and so on, with the…
