Unpopular opinion: themed days and months, for example Bourbon Heritage Month, Women’s History Month, International Whiskey Day, and many others, are annoying. Why are we waiting to give successful people, places, whiskeys, or anything else we value a brief, scheduled moment on the calendar? March is coined as Women’s History Month nationwide, but does this actually help shift the needle of progress? Let’s look at the stats.
In July 2023, OurWhisky Foundation surveyed 600 women about their experience in assorted roles across events, operations, productions, offices, and retail in the whiskey industry. A staggering 67 per cent of the respondents said whiskey’s masculine reputation makes their jobs more challenging, citing lack of representation, stereotyping, and unconscious bias as the foremost hurdles.
Last year, Deloitte released the results of its ‘Women…
